Embed Expands with AMF, Lucky Strike – Bowling Sector Growth Accelerates

Dallas, TX – April 2011 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the successful installation of the Embed System at the AMF 300 facility in Addison, TX and the Lucky Strike facility in Novi, MI. This is the second Embed System to be installed for each of these national operators which uses Embed for the cashless operation of games as well as their prize redemption activity. Guests can purchase and reload play cards at any number of Point of Sale Stations and Self Service Kiosks throughout each location.

Embed’s US Division cites increased growth in the bowling sector with now more than 60 bowling centers operating the Embed System. In addition to Lucky Strike and AMF, current customers include Round One, Stars and Strikes, Big Al’s, The Alley at Southshore, Pinz, Stardust Lanes, All Star Lanes, Andy B’s, King Pinz, Lucky Jacks, The Clubhouse and Alley Cats just to name a few. Many installations are highlighted by Embed’s Color-Glo HD Swipers, which feature a full-color display, enhanced Color-Glo style effects, and full wireless-at-the-game network connectivity. The Embed System interfaces with all of the leading bowling systems which allows guests to enjoy a one card solution that can be used throughout the entire center.

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