A unique part of the Embed System is the integrated loyalty component. Simply put, guests can achieve a special "status" or club level over time based on their card purchases. Once a guest has reached the required threshold, he or she can be given a special VIP status and receive a new play card which highlights their achievement. The driving goals behind the program are to increase guest frequency as well as card retention.
Once a guest is a VIP member, you can award their loyalty by offering a variety of rewards and incentives at both the point of play and point of purchase. After your VIP program takes root, Embed can guide you to running regular events designed to drive store traffic on slower trading days. These are obligation-free events for your VIP members which run seamlessly while the site is operating and non-VIP guests are playing as normal.
You will know your guests like never before as you can track what they play, when they visit and how much they spend. Reach out and market to your guests meeting certain criteria including but not limited to birthday, high spending guests, guests who have not visited since a certain date, guest status, and guests that play certain games or attractions. And most importantly, Embed offers assistance to make sure the appropriate information is being used to fuel your particular marketing campaigns.
